May 15 – AS Monaco have extended their partnership with luxury French furniture brand Roche Bobois for another two seasons, as the club continues to grow one of the most expansive premium partnership portfolios in European football.
The collaboration, first launched in 2023, will now run through to 2027, with the Roche Bobois Lounge at Stade Louis-II remaining a fixture of the club’s VIP hospitality offering. Designed as an exclusive terrace with views of the pitch, the lounge brings together high-end furnishings and matchday entertainment in a space curated for AS Monaco’s corporate clients and partners.
From next season, the group’s leather-focused label ‘Cuir Center’ will also join the fold, equipping the Salon Honneur by Zondacrypto, in an effort to add ‘further sophistication’ to the Principality club’s matchday experience.
The partnership with Roche Bobois underlines Monaco’s growing status as a hub for luxury collaboration. With partners ranging from Zondacrypto and Kappa to Triangle Intérim and eToro, AS Monaco claim to have steadily built one of Ligue 1’s most diverse and upmarket sponsorship rosters.
Roche Bobois, which has operated in Monaco for four years, sees the deal as a continued investment in its visibility within an ultra-premium market, using the club’s hospitality platform to target a clientele that values both design and exclusivity.
As Monaco push for success on the pitch, they’re equally ambitious off it — building a partner ecosystem that reflects the club’s elite standing in the European football landscape as they eye another place in the UEFA Champions League next season.
Eric Amourdedieu, CEO of Roche Bobois said: “The pursuit of this partnership with AS Monaco, an emblematic team with strong values, rigor and ambition, is an obvious choice for us. We are thus affirming our presence in a world which, like design, combines performance and passion, and we are delighted to be able to help welcome AS Monaco’s partners in the best possible conditions. This partnership also illustrates our attachment to the Monegasque territory and our desire to support institutions that make the principality shine.”
Thibaut Chatelard, Marketing & Revenue Director of AS Monaco, added: “We are delighted to be working with Roche Bobois for the long term. This new extension testifies to the solidity of our collaboration and the mutual trust between our two entities. Our customers have made this magnificent space their own, which is why we’re thrilled to allow them to continue enjoying the ‘Roche Bobois Lounge’ for the next two seasons.”
Contact the writer of this story, Harry Ewing, at moc.l1747351305labto1747351305ofdlr1747351305owedi1747351305sni@g1747351305niwe.1747351305yrrah1747351305