May 22 – English Premier League (EPL) champions Liverpool have leapt ahead in the content race with their launch of ‘All Red’ – a streamlined, digitally integrated membership program that unifies all paid services and fan engagement under one platform.
The Reds are consolidating LFCTV GO, official membership and LFC Rewards into a comprehensive system designed to expand their global fanbase, leverage first-party data, and boost direct-to-consumer revenue.
‘All Red’ features five distinct membership tiers:
- All Red Full
- All Red Light
- All Red Video
- All Red Junior
- All Red Essential (free tier)
All Red Full dominates the lineup, offering ticket access, retail perks, exclusive content, and personalised experiences including:
- Ticket sales access (cup and Premier League home games, late availability windows)
- Complete digital content through All Red Video
- Physical membership packages with retail discounts
- Priority for exclusive Anfield experiences and beyond
- Welcome and seasonal gifts
LFCTV GO evolves into All Red Video, available both via a standalone monthly subscription and within All Red Full, featuring:
- Full match replays and extended highlights
- Behind-the-scenes content and exclusive interviews
- LFC Women, Academy, and pre-season coverage
- Match commentary for all games
- Multi-platform access (web, mobile, connected TV)
This positions All Red Video as the cornerstone of Liverpool’s direct-to-consumer strategy, aligning with elite clubs worldwide who are aggressively developing in-house content and packaging OTT offerings into premium loyalty programs – with Liverpool firmly among the leaders.
Contact the writer of this story, Nick Webster, at moc.l1747918059labto1747918059ofdlr1747918059owedi1747918059sni@r1747918059etsbe1747918059w.kci1747918059n1747918059