July 3 – The Kings League continues to ride a wave of digital-era fanfare, with organisers announcing that the 2025 Kings World Cup Clubs in Paris drew a claimed 102 million viewers over its two-week run.
The seven-a-side football format, the brainchild of Gerard Piqué, reportedly delivered a social media blitz that included 950 million total video views and 1.4 billion total impressions, alongside a 25,000 crowd at the La Défense Arena for the final — won 6-3 by Los Troncos FC over Porcinos FC.
Backed by high-level production, celebrity team owners like Neymar Jr., Sergio Agüero and Jake Paul, and gamified match rules, Kings League has quickly improved its media presence.
Lings League says its event was streamed in over 120 countries through 25 different media rights deals, including with CBS, ESPN, and DAZN, in addition to the league’s free-to-access channels on TikTok, Twitch and YouTube.
Kings League CEO Djamel Agaoua said: “We are once again blown away by the incredible global engagement with Kings League. The Kings World Cup Clubs was the perfect finale for an amazing 2024-25 season, in which we launched new leagues in four markets and created a new national team tournament. The World Cup final was a stunning evening of football, music, entertainment, and celebration to conclude a competition that gathered more than 100 million viewers in just two weeks.
“What began as a bold idea two-and-a-half years ago has grown into a truly global brand. We’re now running 10 competitions across six countries — Spain, Mexico, Italy, France, Brazil, and Germany — with teams, players, and fans from all over the world.”
But while the figures sound impressive — especially the 30 million social followers milestone — there are still questions about the league’s long-term sustainability as a serious sporting product. Its growth leans heavily on virality, celebrity engagement, and non-traditional formats, and the argument is there as to whether the Kings League’s model is more spectacle than sport.
Still, as a hybrid of football, digital media and entertainment, the Kings League is proving to be one of the most disruptive forces in the global football ecosystem – and its growth is undeniable.
Contact the writer of this story, Harry Ewing, at moc.l1751556546labto1751556546ofdlr1751556546owedi1751556546sni@g1751556546niwe.1751556546yrrah1751556546