August 12 – Women’s football attendance in England is expected to receive a healthy boost in the upcoming season following the Lionesses’ emphatic victory at the Euros in Switzerland this summer.
That record-breaking Euro campaign saw more interest than ever. This applied both in the grounds and on the TV. The final reached a peak audience of 12.2million in the UK, making it the most watched television moment of 2025 across all TV broadcasters.
England’s historic night in Basel came at the right time for domestic football attendances – despite all the progression in women’s football across the country, last season actually recorded a slight slump in attendance across the WSL.
This came as even more of a surprise since Arsenal hosted nine WSL games at the 60,000-seater Emirates stadium – a move which you would expect to translate positively into overall league attendance.
But more clubs are now making the move to bigger stadia, with all 11 of Arsenal’s home matches, for instance, set to be hosted at the Emirates instead of the 4,500-seater Boreham Wood ground.
Before last season’s untimely slump, women’s football attendance had built some solid momentum. Data from Online Betting Guide (OLBG) showed the increase from 22/23 to 23/24, as Arsenal alone built 110% on average attendance.
Jake Ashton, Sports Betting Expert at OLBG, comments on the findings: “England’s historic second consecutive Women’s Euros win this year has created the perfect momentum for continued growth across the women’s football scene, and the numbers prove it. We’re seeing a real shift in how fans are showing up for Women’s Super League clubs, with teams like Arsenal WFC more than doubling their average home attendance in just a year.
“From sell-out crowds at the Emirates Stadium to record-breaking turnouts at Stamford Bridge, this surge in support is no longer a one-off; it’s becoming the norm. Fans are engaged, loyal, and turning out in growing numbers to back their preferred teams at both home and away games.
“These figures don’t just reflect rising interest; they show the growing power of the women’s game. With continued investment and a national team that inspires on the biggest stages, women’s football in the UK is on a steep upward climb.”
Contact the writer of this story, Harry Ewing, at [email protected]