September 15 – Arsenal FC have added L’Oréal Paris to their growing sponsorship portfolio, signing on as a more permanent partner following a successful, short-term activation together earlier in 2025.
L’Oréal’s promotional campaigns will now feature Arsenal’s players – some of whom have already made a name for themselves through fashion. England midfielder Declan Rice is a regular attendee at London fashion week and Italian defender Riccardo Calafiori looks more like a model than a footballer at times.
Expect both to accompany the L’Oréal logo on adverts around North London in weeks to come.
Amélie Fortier-Cyr, General Manager at L’Oréal Paris UK&I, said: “What made our initial partnership so impactful was the strong affinity it created between our brand, the players and supporters. The engagement it inspired stands as a true testament to how our values of performance, innovation and empowerment resonate with the Arsenal community.”
Juliet Slot, chief commercial officer at Arsenal, said: “We’re pleased to bring L’Oréal Paris on board in a longer-term agreement following our successful campaign together earlier this year. Shared values of innovation and a relentless focus on excellence and progress have underpinned our work together to date and will continue to guide us as we move forward in this new chapter.”
Arsenal got back to winning ways this weekend with a 3-0 victory over Nottingham Forest to put them back in second place. They will host Manchester City on Sunday afternoon in North London – a win could prove crucial to maintaining the Gunners’ early hopes for the title.
As things stand, Arteta’s side place second behind Liverpool on nine points – a position shared with arch rivals Tottenham as well as AFC Bournemouth, who have snuck under the radar to the top of the league. Manchester City’s derby day victory over Manchester United on Sunday has pushed them up to 8th place, though they’ll be keen to rise further up after a visit to the Emirates this weekend.
Contact the writer of this story, Harry Ewing, at [email protected]