September 28 – The Argentine Football Association (AFA) over the last four years has turned its World Cup triumph in Qatar into commercial gold. The latest move sees a partnership with LBank, one of the world’s largest cryptocurrency exchanges.
This partnership gives LBank visibility in key footballing markets, while adding yet another revenue stream to the AFA’s growing stable of international partners.
Leandro Petersen, AFA’s Chief Commercial and Marketing Officer, noted that deals like this reflect a strategy of “innovation and internationalisation,” ensuring the association remains commercially competitive while staying rooted in football tradition.
In February the AFA inked a sponsorship deal with crypto exchange XBO.com, making it the Official Global Sponsor of the Argentina National Team for 2025. The deal was reportedly an all-cryptocurrency agreement.
Eric He, LBank’s Community Angel Officer and Risk Control Adviser, said, “Partnering with the Argentina National Team reflects our commitment to bringing cryptocurrency to mainstream audiences worldwide through the universal language of football.”
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