December 18 – Electronics and home appliance retailer Euronics has agreed a three-year extension to its Women’s Champions League sponsorship, and added the 2029 Women’s Euro, to be played in Germany, to its UEFA sponsorship portfolio.
Guy-Laurent Epstein, UEFA executive director of marketing, said: “This new four-year agreement strengthens our collaboration and reaffirms a shared commitment to the continued growth of women’s football. Working with Euronics Group has already delivered tangible results, and we look forward to building on this strong foundation to further develop and elevate our two women’s flagship competitions across Europe and beyond.”
Euronics Group joins adidas, Amazon, Heineken, PepsiCo and Vodafone as a UEFA Women’s Champions League partner, and adidas, Amazon, Carlsberg, Lidl, PepsiCo and Vodafone as a Women’s EURO 2029 partner.
The Amsterdam-based company has highlighted its long-term commitment to women’s football, and its commitment to diversity, inclusion and community engagement across Europe and beyond.
John Olsen, CEO of Euronics International, said: “We’re excited to renew our partnership with UEFA and continue supporting the UEFA Women’s Champions League and UEFA Women’s EURO 2029. The new league format of the Women’s Champions League and greater broadcast exposure give us an amazing opportunity to reach more fans and communities.
“We are proud to have been part of the immense growth of women’s football, and our members across all our markets are looking forward to bringing this partnership to life locally for the next years to come.”
No value was given for the deal.
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