February 13 – Promotion chasing Southampton FC, who have stuttered in a stop-start season to date, might some consistent performance fizz with a new partnership agreed with Carlsberg Britvic and Pepsi MAX.
The multi-year deal with soft drinks manufacturer Carlsberg Britvic, will see the Pepsi MAX brand as the official soft drinks partner across St Mary’s Stadium and include naming rights for the club’s new LEVEL1 ‘games bar’.
“This agreement reflects our shared ambition to enhance the fan experience at St Mary’s by bringing some of the UK’s most popular soft drink brands to our supporters. LEVEL1 powered by Pepsi MAX is an exciting step forward for the stadium,” said Greg Baker, chief revenue officer for Southampton.
Carlsberg Britvic products will be on-sale across the entire stadium footprint, including Pepsi, Pepsi MAX, 7UP, Tango, Lipton Ice Tea, Jimmy’s Iced Coffee and Robinsons Fruit Shoot.
Pepsi MAX will also have extensive brand visibility across the club, with LED perimeter exposure, big screen, interview backdrops, and a presence across hospitality and matchday activations.
Emma King, Hospitality Director at Carlsberg Britvic, said: “This season Southampton is signing some of Carlsberg Britvic’s star soft drinks players. From Pepsi MAX, 7UP and Tango to Jimmy’s Iced Coffee, Lipton Ice Tea and Fruit Shoot, we’re looking forward to putting smiles on faces at St Mary’s with even more choice and moments to enjoy.”
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