June 21 – Premier League Manchester City has signed Philippines-based on-line gaming company Kai-Fa Yule K8.com as the club’s official betting partner in Asia.
The multi-year partnership will begin with the 201718 season. No value has been announced for the deal.
The K8.com brand has over 15 million registered users on its platform and has achieved notable success in the live-streaming of baccarat, electronic games, and sports betting.
As part of the sponsorship K8.com have advertising presence on the digiboards at the Etihad Stadium for Manchester City matches and will be able to offer special ‘money can’t buy’ experiences to its users involving the Manchester City squad and trips to see the team play.
Manchester City has been growing in Asia including establishing local offices.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said:
“City has a growing and passionate fanbase in Asia and our commercial profile in the region continues to strengthen, supported by offices in Shanghai, Singapore and Tokyo. This partnership will allow City fans in Asia to interact with the Club in a new and exciting way and we’re looking forward to working together.”
K8.com has similar growth ambitions in its region and via its owner Kai-Fa Group, has been expanding its online gaming business to Asia and promise “to create the most abundant live-streaming online gaming supermarket in Asia”.
Michael McQuade, K8.com representative, said: “The Premier League is one of the biggest football leagues with a large audience and vast influence in Asia. This partnership is the perfect platform to promote our brand. We are looking forward to being the new partner of Manchester City and wish the Club all the success for the upcoming 2017/18 season.”
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