April 28 – EA Sports has introduced a paid battle pass for EA Sports FC 25 for the first time, signalling a significant expansion of its in-game monetisation strategy ahead of the lucrative Team of the Season (TOTS) event.
April 28 – The National Women’s Soccer League (NWSL) has formally applied to the United States Soccer Federation (USSF) to establish a new Division II league, further demonstrating the continued growth of women’s soccer in the United States.
April 28 – FIFA has officially launched the inaugural World Football Week, running from May 21-25 FIFA said it is designed to expand the global footprint of football’s community engagement and commercial activation.
April 287 – Liverpool FC confirmed their 20th top-flight league championship with a commanding 5-1 victory over Tottenham Hotspur, drawing level with their longtime rivals Manchester United in the all-time English league title count.
April 28 – Soccerex, renowned for its tagline ‘We are football, connected,’, has announced a partnership with 433, one of the world’s most influential football media platforms, which becomes official media partner for the upcoming Soccerex Europe 2025 event.
April 28 – Poland’s Ekstraklasa SA has renewed its long-standing partnership with adidas, securing the global sports brand as the Official Ball Supplier for the country’s top football division until the end of the 2029/30 season.
April 27 – League One football has been illuminated by celebrity ownership this season, with NFL legend Tom Brady’s Birmingham City breaking the league points record while Ryan Reynolds and Rob McElhenney’s Wrexham secured promotion to the Championship on the same day.
April 28 – In a shocking display of indiscipline, Real Madrid’s Antonio Rüdiger could face a lengthy suspension after being dismissed for throwing an object at referee Ricardo de Burgos Bengoetxea during the Copa Del Rey final.
April 27 – Sao Paulo giants Corinthians are set to appoint Dorival Junior as their new manager after Tite withdrew from contract negotiations for health reasons.
April 28 – Brazilian forward and World Cup winner Jair da Costa has died at the age of 84.
April 28 – The Asian Football Confederation (AFC) has agreed a new global sponsorship with Midea, one of the world’s leading manufacturers of white goods, vacuum cleaners, and kitchen appliances.
April 25 – FIFA has launched broadcast and media sales for the 2027 FIFA Women’s World Cup in Brazil across the big paying European territories and Central Asian territories.
April 25 – Aston Villa has announced plans to redevelop Villa Park’s North Stand, boosting the stadium’s capacity to more than 50,000 as they join the growing list of Premier League clubs undertaking stadium expansions.
April 25 – Premier League clubs continue to attract U.S. investment, with American billionaire Christopher Sarofim, a minority shareholder in the National Football League’s (NFL) Houston Texans, becoming the latest convert to the ‘round-ball game’.
April 25 – The launch of the women’s World Sevens Football (W7F) tournament took a significant step forward this week with the confirmation of four of Europe’s biggest clubs set to compete in its inaugural edition in Portugal.