Coppa Italia Final case study set to dictate Serie A sustainability policy

January 15 – Lega Serie A is starting to treat sustainability less like a side project and more like part of the job. The 2024/25 Coppa Italia Frecciarossa Final was set up as a full-scale operational test, using the match as a real-world trial for how a major football event can be planned, measured, and improved through an environmental lens under the league’s Road to Zero framework.

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