August 8 – Sony Interactive Entertainment (SIE) has added another three years to its UEFA sponsorship of the Champions League which it uses to promote its PlayStation brand of products.
August 9 – North Macedonian FC Shkupi has agreed a sponsorship with the Pasha Group hotel chain who will take the front of shirt logo position for the coming season.
August 8 – Liverpool have announced Lucozade as the club’s official sports hydration partner on a multi-year deal as the British drinks brand moves to re-establish its presence with the club, which it first partnered with in 2010.
August 8 – German Bundesliga club Borussia Dortmund have agreed a multi-year premium partner deal with online gaming company StarGames as the online betting platform looks to elevate exposure within the European market with the eight-time Bundesliga champions.
August 7 – Champions League-bound AS Monaco have announced Renault as the club’s major sponsor partner, with the side set to don the Renault logo for all of their upcoming UEFA Champions League and Ligue1 matches this season.
August 6 – Tottenham Hotspur Women have agreed a sponsorship with mineral water firm Drip, who become the teams Official Front of Training Wear Partner for the 2024/25 season.
August 6 – Serbia’s Vojvodina Novi Sad has unveiled bookmaker MaxBet as its main sponsor. The company’s logo will be on Vojvodina’s shirts for the next two years.
August 2 – The English Football Association (FA) has extended its long-term global partnership of the FA Cup with Emirates for a further four years, that will see the world’s oldest domestic cup competition continue to be called the Emirates FA Cup until 2028.
July 31 – The Bulgarian Football Union (BFU) has signed a two-year partnership agreement with the bookmaker Elitbet. Who will become the main sponsor of the third tier of Bulgarian football.
July 30 – Online bookmaker Betway, who last week agreed a sponsorship with Manchester City, has also unveiled its title sponsorship of South Africa’s Premier Soccer League (PSL).
July 30 – Brazilian Serie A side Corinthians have secured a new front-of-shirt partnership with betting site Esportes da Sorte until 2027, as they join forces with yet another gambling firm in the wake of VaideBet’s early exit last month.
July 30 – Botev Plovdiv has concluded a partnership agreement with the Municipality of Primorsko. The popular Black Sea resort and the second largest city in Bulgaria, becomes the official tourist partner of the club.
July 30 – Champions League holders Real Madrid have announced a new partnership with Orange which will see the operator become the club’s official national telecommunications partner in a three-year deal.
July 30 – AS Monaco have agreed a one-year deal for the coming season with Monegasque cutting and machining company FOM Industrie.
July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.