Manchester United sign Adidas to record £750m kit deal

Manchester United3

By Mark Baber
July 14 – Manchester United and Adidas have agreed the biggest ever deal in sports licensing history as the German sportswear giant will sponsor the United kit as technical sponsor and dual branded licensing partner. The deal is for a minimum of £75 million ($128 million) a year for the next ten years, beginning with the 2015-2016 season.

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Money makes the boardrooms go round at English clubs

Boardroom cash

By Paul Nicholson
July 8 – English club ownership continues to attract investors though the anticipated sale of Premier League Aston Villa by its American owner Randy Lerner has faltered. Neighbouring Premier League club West Bromwich Albion has seen ownership control shift further to chairman Jeremy Peace, while mercurial sports entrepreneur Barry Hearn has sold his League 2 club Leyton Orient to Italian businessman Francesco Becchetti.

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Wages still powering ahead in top tiers of English club football

football money

By David Owen
June 5 – Not for the first time, wage growth is casting a shadow over English club football’s financial performance. The latest issue of Deloitte’s Annual Review of Football Finance, covering the 2012-13 season, has found that the widely-watched wage:turnover ratio of the 20 Premier League clubs reached a record high of 71%. This was after wages rose by an enviable 8% to £1.8 billion.

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Clubs strike Twitter gold in reworking past glories

twitter logo

By Tom Parsons
June 3 – It’s the end of the season and dreams have either come true or been broken, leaving football fans wanting for more from the football club’s they support. With ‘silly season’ approaching and transfer rumours spreading it’s not always easy for the football teams to generate relevant content on social media for their fans. Arsenal and Manchester City however have excited fans by recreating some of their biggest moments in history on their Twitter feeds.

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A Twitter month in the life of David Moyes

Moyes twitter graph

By Tom Parsons
April 25 – A year ago today, David Moyes was celebrating his 50th birthday at Goodison Park with a birthday cake presented to him by his Evertonian staff. This year things might be a bit different in the Moyes household and the celebrations a bit more subdued.

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