Thailand’s True Corporation partners Manchester United

True Corp

By Andrew Warshaw
July 2 – Manchester United have announced yet another new sponsor – specifically to co-incide with their pre-season tour of Thailand. United, who won their 20th English league title in May, have struck a three-year deal with Thai telecommunications group True Corporation Plc though no figure has been made public on the agreement.

Read more …

High-flying Swans land new shirt sponsorship deal

Goldenway sponsorship

By David Owen
June 29 – Further evidence of the Barclays Premier League’s remarkable international pulling power has emerged with a new shirt sponsorship deal announced by Swansea City. The South Wales club, whose rapid advance from the lower reaches of the professional game in Britain was underlined last season by victory in the Capital One Cup final at Wembley, has agreed a £2 million deal with a Hong Kong-based financial services provider called Goldenway. 

Read more …

Premier League revenues set to surge beyond £3 billion

premier league2

By David Owen
June 6 – Aggregate revenue at English Premier League clubs is projected to surge through the £3 billion barrier next season, on the back of the league’s new broadcast deals, according to the latest report by professional services firm Deloitte. The 22nd Annual Review of Football Finance compiled by Deloitte’s Sports Business Group says that Premier League clubs’ revenues nudged up 4% in 2011-12 to a record £2.36 billion.

Read more …