Portugal Telecom: one team, two brands; one competition, two genders

Porto

By Mark Baber
April 9 – Portugal Telecom (PT), Portugal’s largest telecommunications services provider, has launched two separate but innovative marketing initiatives over the last two weeks. Players from PT sponsored clubs have been displaying different PT brands on their shirts, depending on their age, whilst the company is separately sponsoring a mixed five-a-side football competition in schools.

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