Athletico join Barca and Real in race for naming rights cash for new stadium
![Athletico Madrid new stadium plan](https://www.insideworldfootball.com/app/uploads/2014/02/Athletico_Madrid_new_stadium_plan.jpeg)
By Matt Scott
February 26 – Spain’s three leading clubs are exploring major naming-rights partnerships to support their new-stadium construction projects, according to the sponsorship agency Euromericas Sport Marketing.