Supponor and Umedia extend global ad deal for La Liga pitchside boards

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March 18 – The digital media revolution continues to reshape the sports advertising and sponsorship landscape with more targeted advertising opportunities at matches for the global broadcast audiences. La Liga is the latest of Europe’s big leagues to embrace the technology available with an extension of its deal with digital billboard replacement specialist Supponor via sports advertising agency Umedia.

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UEFA think-tank demands end to TPO and regulation of agents

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By Paul Nicholson
March 11 – The UEFA Professional Football Strategy Council (PFSC), meeting at UEFA HQ in Nyon yesterday, have slammed the percentage of agent commissions being paid and demanded regulation in the agency marketplace. The PFSC also threatened that if FIFA does not ban third party ownership of players then UEFA will take matters into its own hands.

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