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South America

Santos legend Antonio Lima passes away at the age of 83

February 4 – Brazil and Santos legend Antonio Lima passed away on Monday at the age of 83 after a month-long hospitalisation.

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South America

Neymar confirms his return to boyhood club Santos

January 31 – Following the termination of his contract with Saudi club Al Hilal, Brazil star Neymar will return to his first club Santos in what is being reported as a short-term deal. 

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South America

Betano picks up naming rights to Flamengo-Botafogo Super Cup

January 31 – Online bookmaker Betano will be the headline sponsor of Brazil’s Super Cup, the season’s curtain-raiser between Flamengo and Botafogo.

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South America

Neymar has Al-Hilal contract cancelled, clearing path for potential return to Santos

January 28 – The cancellation of injury-prone Neymar’s contract at Saudi Pro League side Al-Hilal could ease the path to a return to Santos in Brazil where he started his career. Rumours are that he could return as both a player and investor.

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South America

Flamengo and Fluminense launch sale of Maracana’s skyboxes

Cristos and maracana

January 22 – With the commercialisation of hospitality boxes, the Maracana and its exploiting clubs Flamengo and Fluminense looking to raise revenue generated by their jointly share stadium by €9.5 million. 

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Football Marketing

Betsson renews Boca Juniors deal as it pushes deeper into South American markets

January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.  

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FIFA

FIFA bans Venezuelan Manuel Alvarez for five years and fines him $1m

January 20 – FIFA has banned Manuel Álvarez, one-time general secretary of the Venezuelan FA, for five years for financial wrongdoing and fined him nearly $1 million.

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Integrity

Kick It Out tackles Infantino over Argentine players’ racist chanting towards French African players

January 17 – Anti-discrimination group Kick It Out has written a powerful letter to FIFA boss Gianni Infantino asking what action, if any, was being taken over a video posted on social media by Chelsea’s Argentine midfielder Enzo Fernandez last year featuring an alleged “racist and transphobic” chant against French players.

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Legal

Court rules bookmaker Esportes da Sorte’s five club sponsorship deals are legal

January 14 – Betting operator Esportes da Sorte will be allowed to maintain their presence in Brazil following a federal court injunction. 

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Football Marketing

Botafogo land 3-year shirt sponsorship with VBET

January 14 – Brazilian giants Botafogo have announced a landmark partnership with online sports betting brand VBET as their new main shirt sponsor in a three-year agreement.  

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South America

Chilean women’s team agrees new working conditions ahead of Copa America

January 13 – On the road to equality, the Chilean women’s national team have signed an agreement with the country’s FA (ANFP) to improve their working conditions. 

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South America

Flamengo make staff changes but stick with José Boto and Filipe Luis to lead team

January 9 – New Flamengo coaching boss José Boto has said that he wants to end the hegemony of Portuguese coaches in Brazil, marking a different direction of travel at Rio’s biggest club under new president Luiz Eduardo Baptista.  

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South America

Brazilian football politics intensitfy as Ronaldo lines up against Rodrigues for CBF presidency

January 3 – The Confederation of Brazilian Football (CBF) has dismissed its communications director Rodrigo Paiva because of his ties to Ronaldo. 

Read more …

South America

Argentina FA adds BGH to sponsorship roster through 2026 World Cup

January 2 – The Argentine Football Association (AFA) has announced a new regional sponsorship agreement with air conditioning company BGH, marking another strategic partnership as the national team gears up for the 2026 World Cup.  

Read more …

South America

Ronaldo plots to enter football politics with run at Brazilian FA presidency

December 18 – Brazil legend Ronaldo has confirmed that he wants to run for the presidency of the Confederation of Brazilian Football (CBF) with a programme that will restore the prestige of the country’s game.  

Read more …

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