Nigeria, Nike and the cost of homophobia

Nigerian Football Federation logo

By Mark Baber
May 19 – A row has broken out in Nigeria over what is being termed the “slave contract” between Nike and the Nigerian Football Federation (NFF) over the sponsorship of national team shirts. The argument sees the NFF marketing department pitted against the Pinnick-led hierarchy, with neither party keen to discuss a major underlying issue – sports brands’ reluctance to sponsor a federation in which homophobia poses significant reputational risks.

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Have Brazil sold their football soul to Pitch and personal greed?

Brasil shirt

By Samindra Kunti
May 19 – In the vicinity of the iconic Arc de Triomphe in Paris’s affluent eighth district, football fans milled about the entrance of the ritzy Hotel du Collectioneur under a slight drizzle late in March. They were looking to get a glimpse of Brazil’s football stars. Chelsea’s Oscar briefly sauntered through the plush lobby, a little casual in his flip-flops. Heads turned and outside pandemonium ensued.

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Real Madrid to unveil new app in football’s global technology wars

real madrid fans

By David Owen
May 18 – Top football clubs face a common problem: as their global brands become more powerful, their fan-bases become more remote and harder to engage with – and to monetise. Digital technology seems an obvious route to addressing this issue, and this week Real Madrid, which has been notably quick off the mark in the use of social media, will launch its latest initative for connecting with supporters worldwide.

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Qatar labour camps back in spotlight as calls for reform mount

Qatar labour camps

By Andrew Warshaw
May 18 – Amid reports that a BBC correspondent has become the latest western journalist to be detained in Qatar despite being invited as part of an official tour, fresh calls were made in London today for FIFA’s World Cup sponsors to use their commercial clout to radically improve conditions for thousands of migrant workers employed on construction sites.

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