SUM win rights to sell CONCACAF sponsorship to 2021, FIFA releases $10m

CONCACAF logo

By Paul Nicholson in Mexico City

May 11 – The sponsorship rights to CONCACAF events have been awarded to the MLS’s commercial arm, Soccer United Marketing (SUM), who take over from Traffic Sports, the agency that triggered the corruption scandal that lead to the arrest of the confederation’s last two presidents – Jeffrey Webb and Alfredo Hawit.

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