Dear readers of insideworldfootball
On the occasion of the 13th edition of the International Football Arena (IFA) conference in Zurich, on November 7 and 8, I will present updates and reflections that underline our road towards a different FIFA. The 200 opinion leaders from around the world, gathered at the IFA, will witness our determination to remedy the ills of the past, and how we intend to improve the way we do business. Through this column, I want to share some of the thoughts presented in Zurich with a much broader public so as to stress the relevance I give to the changes that are presently happening at FIFA.
Clearly, football’s governing body, while continuing to take its mandate more seriously than ever – to administer, and successfully administer the world game – has had a rough time of late.