By Paul Nicholson
October 30 – The final session of the International Football Arena (IFA) event in Zurich lived up to expectations, producing a passionate debate across a wide range of issues surrounding the hosting of big events. If the final verdict was that there is still a place for mega events, the conclusion was clearly that more needs to be done in communicating what hosting of the events will entail.
IFA closes with passionate debate on the future for ‘mega events’
