Adidas kicks off a week of World Cup events with Brazuca launch in Rio

Brazuca launch

By Paul Nicholson
December 4 – Adidas officially launched the 2014 FIFA World Cup Brazil ball, the Brazuca, at Parque Lage in Rio de Janeiro last night. Normally launched alongside the World Cup draw, which takes place at a beach resort near Salvador this Friday, adidas chose to stay in Rio for its global launch and a spectacular 3-D light show.

This content is for Archive Access (1 year), Archive Access (6 months) and Archive Access (student) members only.
Log In Register