Sony Corp poised to pull out out of FIFA top-tier sponsorship renewal

Sony balloon

By Andrew Warshaw
November 25 – Sony Corporation will not be renewing its top-tier $280 million FIFA sponsorship which ends December 31, according to Japanese reports. After the loss of Emirates Airlines as a sponsor last month FIFA had said that it was in “ongoing talks with Sony” over renewal of their eight year deal. Now it seems those talks have ended.

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