Lidl brands its way via grassroots football into England, Scotland and Wales


By Mark Baber
November 18 – German discount supermarket chain Lidl, which has been rapidly expanding its operations in the UK, has signed partnership deals with The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a major deal that lasts until 2018.

This content is for Archive Access (1 year), Archive Access (6 months) and Archive Access (student) members only.
Log In Register