AFF boost data tools with new management platform

AFF signing

June 7 – The ASEAN Football Federation (AFF) has beefed up its tournament management tools with a three-year agreement with Sportradar for its Federation Management Platform (FMP) competition management tools.

The AFF – comprised of Brunei, Indonesia, Malaysia, Philippines, Singapore, Thailand, Cambodia, Laos, Myanmar, Vietnam, East Timor and Australia – will use the data technology platform for its competitions, including its flagship AFF Suzuki Cup.

The FMP system enables electronic management of large parts of tournament administration including registration, scheduling and reporting. The FMP also provides data collection and visualisation tools that lead to various analysis and editorial content opportunities.

The deal was signed at the AFF Congress in Phuket, Thailand. AFF General Secretary Lt Gen Dato’ Sri Azzuddin Ahmad (Retired), pictured left, said: “We are always looking to find new services that will help grow football in the ASEAN region and we look forward to using the Sportradar FMP system to manage our upcoming competitions.”

The AFF is the the third football federation in Asia that will deploy the FMP system along with the Malaysian and Thai football associations.

Sportradar is perhaps better known in the region for its betting fraud monitoring services, but the company is actually founded on its data management business. Sportradar Management Board member Andreas Krannich (pictured right) said: “AFF and Sportradar have a strong relationship in integrity with our Security Services. We are excited to partner once again with the AFF on our FMP competition management platform which we are confident will make AFF’s tournament administration more efficient and systematic.”

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