August 24 – Premier League West Ham United have extended their main sponsorship with online bookmaker Betway for a further three years in what the club says is the largest sponsorship in its history.
No figure was released for the deal but the original deal signed with Betway in February 2015 was estimated at being worth £6 million a year. The new deal is estimated to be worth more than £10 million a year to the club.
Betway will be the club’s principal sponsor through to the end of the 2019/20 season and will benefit from the increased exposure the club’s move to their new 60,000 capacity London Stadium (London’s remodelled 212 Olympic Stadium) will provide. Betway’s logo is also on the club’s shirt.
West Ham vice-chairman Karren Brady said that the revenue from the new sponsorship will be ploughed into the playing squad. “Our brand has grown faster than any other major Premier League club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success,” she said.
“Betway have been with us during two of the most momentous years in our history, as we said farewell to the Boleyn Ground and moved into our stunning new home, but they know that the best is still to come. The revenue that this deal generates will be reinvested in our playing squad.”
Betway is one of Europe’s leading online bookmakers and offers a sports book across European markets as well as casino, poker and bingo games.
Anthony Werkman, marketing director at Betway, said: “Since we first became principal sponsor in February 2015, the partnership has been a real success for Betway and West Ham. This is reflected by the fact that both parties were not only keen to renew the deal early, but also for a substantial period.”
Hammers sign Capital Oil and Gas as first African partner
West Ham United have signed their first official partnership in Africa, with a long-term agreement with Capital Oil and Gas Ind. Ltd, the principal investor in Nigerian Professional Football League side, FC Ifeanyi Ubah.
The partnership will provide Capital Oil and Gas with a range of rights to promote its business, as well as focussing on B2B interaction through the use of hospitality at the Hammers’ new London Stadium home.
FC Ifeanyi Ubah will become West Ham’s Official Nigerian Football Club Partner.
This will see the two clubs collaborating on best-practice coaching initiatives as well asestablishing grass roots football programmes in Nigeria
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