September 5 – The Asian Football Confederation (AFC) has added a second new sponsor partner in a week in the form of UAE Exchange, a global remittance, foreign exchange and payment solutions provider.
UAE Exchange has signed on for a five-year deal with the AFC who last week added Swiss watchmaker Tag Heuer to its sponsorship portfolio agreeing a four-year deal for the AFC’s national competitions including the 2018 FIFA World Cup Asian Qualifiers Final Round (that starts tonight), the 2018 AFC Women’s Asian Cup and the AFC Asian Cup in 2019.
As part of the five-year deal, UAE Exchange will be the official sponsor of more than 200 matches from the 2018 FIFA World Cup –Final Round Asian Qualifiers to the AFC U-19 Championship 2018, AFC U-16 Championship 2018, AFC Asian Cup UAE 2019 and AFC Futsal Championship 2020.
With a rapidly growing international broadcast footprint for AFC national team competitions, the UAE Exchange deal opens up a number of market possibilities for the forex specialist.
Dato’ Windsor John, the AFC General Secretary, said: “The Asian Football Confederation is pleased to welcome UAE Exchange on board as an official sponsor for our national team competitions. The AFC competitions are growing in terms of fixtures, excitement and audiences. More people are watching live in stadia and on television than ever before.
“This creates tremendous opportunities for global brands such as UAE Exchange to collaborate in promoting and enjoying the game’s strength and popularity of the game in Asia.”
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