Bale and Aguero add ‘excitement’ to Nissan’s brand marketing push

November 1 – Japanese car manufacturer Nissan, global sponsor of UEFA’s Champions League, has added some star power to its ‘Excitement’ advertising theme, naming Real Madrid’s Gareth Bale and Manchester City’s Sergio Aguero as the brands ‘Engineers of Excitement’.

Nissan have developed an ‘Excitement Index’ that measures fan engagement and ‘excitement’ in Champions League matches, and ranks those matches by excitement as well as throwing up other data and insights around the fixtures and competition.

The addition of Bale and Aguero is an extension of that ‘excitement’ theme and will feature a number of activities designed to engage/’excite’ fans. The first is film showcasing their skills in heading and shooting challenges

The players also talk about the Champions League season and expectations.

Jean-Pierre Diernaz, Vice President for Marketing, Nissan Europe commented: “We are absolutely delighted to welcome Bale and Agüero to the Nissan family, as our new ambassadors and Engineers of Excitement. As part of the UEFA Champions League partnership, we wanted to work with ambassadors that demonstrate and share our same principles of innovation and excitement.

“Why them? Because like Nissan they are challenging convention, are true innovators of the game and every time that step on that pitch they deliver excitement to fans.”

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