March 14 – Leicester City, battling to save their Premier League season and status, have received encouragement from their long term sponsor, snack manufacturer Walkers, who are rebranding “one of its most popular flavors of crisps in a sign of support” ahead of the club’s Champions League tie tonight (Tuesday) against Spain’s Sevilla.
Walkers unveiled a special edition of its new ‘Snap and Share’ packs, which have been renamed ‘Cheers and Onion’ and feature the club’s kit and fox mascot.
Fans attending the second leg of the tie at Leicester will be given a free packet of the crisps. Walkers is also taking to social media to whip up support offering fans the chance to win a signed Leicester City shirt when they take a selfie holding the crisps and share it on Twitter or Instagram using the #Fearless and #Walkers hashtags.
The Snap and Share promotion is, said Walkers, “part of the brand’s efforts to evolve its Champions League social media campaigns from prompting customers to enter codes and instead engage more by encouraging sharing.”
Walkers are very proud of their sponsorship heritage with Leicester City and have previously created limited edition specials including ‘Vardy Salted’ named after striker Jamie Vardy.
To celebrate the club’s Premier League title triumph they marketed a new brand – ‘Salt & Victory!’
Contact the writer of this story at [email protected]