September 22 – Premier League Southampton have announced Brickhill Capital as the club’s official Asian Trading Partner in a two-year deal.
Brickhill Capital is a foreign exchange specialist and will work with the club on all its foreign exchange dealings in Asia as well as advise on cross-border transactions in Asia, as the club continues to expand its footprint in the region taking advantage of the Premier League’s distribution.
Southampton commercial director David Thomas said: “Like ourselves, they have a strong reputation for innovation and for developing talent, and they share our ambition of achieving success on a global level.
“We look forward to developing this partnership over the next two years and working with Brickhill Capital as we continue to expand our fan base in Asia and explore new commercial opportunities across the region.”
Brickhill Capital’s core business is providing foreign exchange trading to retail and institutional clients globally via its proprietary technology.
CEO, Guoxian Chen said: “We are exceptionally proud to partner with such a well-respected and world-renowned club with a significant and growing fan base in Asia.
“Our partnership with Southampton Football Club is our first-ever sporting partnership and it demonstrates our commitment to expanding our footprint globally. The club has a great reputation for having solid and stable structure, and this is what we value and focus on at Brickhill Capital.”
No figure was announced for the deal.
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