October 16 – The Asian Football Confederation (AFC) held its first regional media and marketing workshop for ASEAN Member Associations las weekend in Bangkok, Thailand.
The workshops are part of the AFC’s commitment to providing its member associations with better management skills and tools to promote the game in their countries and regionally.
Top of the agenda was a focus on social media and marketing, and leveraging the power of digital content to engage with stakeholders and football fans. The recruiting and training of digital media staff was a key part of the workshop.
“Social media is clearly becoming the preferred platform of communication and engagement. Since launching our Facebook account, we have reached more than a million people in our country.
“The workshop has been very useful in helping us plan for the next phase of growth. It has given us a better understanding to go beyond expanding, not only to sustain the numbers, but to better analyse the data to connect with our fans in a more meaningful way,” said Zaw Min Htike, Media Director, Myanmar National League.
Crisis communication strategies were also a focus of the seminars with participants given case studies and best practices beyond football from some of the biggest crisis to have affected a range of sectors including airlines, medical and shipping industries.
“After being away from the sport for two years, our federation is once again committed to ensuring that the game continues to flourish…Speaking to an audience of 170 million fans can be a challenge,” said Marsal Irwan Masita, Deputy General Secretary, Football Association of Indonesia (PSSI).
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