Peru builds on World Cup success signing BBVA Continental as new sponsor

November 28 – BBVA Continental, a leading Peruvian bank, has become an official sponsor of the Peruvian Football Federation with a focus on the development of the lower divisions of Peruvian football and young talent in the country.

In a deal which runs until 31 December 2022, BBVA Continental becomes a Silver Sponsor of the national teams, Gold Sponsor of the Junior Challenge Regional Challenge Under 14 and Under 16 and Sponsor of the Strategic Plan for Minors of the Peruvian Football Federation (FPF). No value was given for the deal.

The bank will create a trust in which the users of a new debit card will be able to contribute to a fund that will be used exclusively for the training of youth teams.

In addition, the bank will issue a co-branded debit card in 2018 (BBVA Continental and Federación Peruana de Fútbol) which will provide BBVA Continental customers with a number of benefits such as access to pre-sale tickets for the national team matches and special activations such as Gold-Pass and Charter-Pass. The agreement will also allow the creation of an exclusive digital space for users to acquire merchandise of the FPF.

The deputy general manager of BBVA Continental, Gonzalo Camargo, said: “Based on this agreement, our bank assumes an economic commitment in its capacity as sponsor and, in addition, it will create a trust in which the users of a new debit card linked to the selection will be able to contribute to nurturing a fund that will be used exclusively for the training of youth teams with the aim of continuing to reap successes that leave a winning mark on the mind of the new generations.”

Edwin Oviedo, the president of the FPF, said the Peruvian Football Federation “are grateful to BBVA Continental for the trust placed in us and for becoming our official sponsor. This agreement is historic and fundamental for youth soccer in our country, and we are sure that it will provide happiness to all Peruvians in the very near future.”

The agreement follows earlier co-operation in October 2016 which saw BBVA Continental enable a pre-sale pilot plan of 5,800 tickets through 50 ATMs in Lima for the match between the teams from Peru and Brazil, valid for the qualifiers for the World Cup in Russia 2018, an initiative which was repeated for the qualifying matches against Bolivia and Colombia.

Peru became the last team to qualify for the 2018 World Cup when they beat New Zealand in the second leg of their intercontinental play-off. Despite rumours that a bill presented before Congress could jeopardise Peru’s World Cup spot by bringing in too much government interference into the running of the federation, Oviedo said: “Congress listened to our suggestions in order not to take this risk. We at the FPF are calm. It’s impossible that we risk Peru’s participation. Our national team will be in Russia 2018.”

Contact the writer of this story at moc.l1558752441labto1558752441ofdlr1558752441owedi1558752441sni@r1558752441ebab.1558752441kram1558752441