February 8 – Manchester City has signed a new multi-year regional partnership with online trading broker AvaTrade who will become the club’s Official Online Trading Partner for China, Asia and Latin America.
AvaTrade, headquartered in Dublin, Ireland, operates from 16 offices and under six globally regulated bodies across the EU, Japan, Australia, South Africa, BVI and Middle East. The firm offers more than 250 financial instruments including forex, stocks, commodities, indices, cryptocurrencies and vanilla options.
AvaTrade will use Man City to engage its customers both online and at events. Included in its rights package are a range of exclusive Manchester City offers and promotions including merchandise and VIP trips to the Etihad Stadium.
No value has been announced for the deal. Sponsorships are typically three-years in length.
Damian Willoughby, senior vice president of partnerships at City Football Group, said: “AvaTrade and Manchester City are both committed to empowering the lives of our traders and fans, respectively, and giving them the best possible experience. Both organisations share a passion for being innovative and leading the way in our industries.”
AvaTrade, who boast “an innovative, user-oriented trading environment built on the most advanced platforms” are taking their first steps in high profile, big club football sponsorship with plenty of excitement and confidence.
Dáire Ferguson, AvaTrade CEO, said: “A true leader constantly seeks new mountain tops to conquer. Our partnership with Manchester City sets a new bar in the global financial industry and furthers our ongoing commitment to investing in excellence. We are very excited as to what the future may bring as part of this fantastic collaboration between two leading brands at the top of their game.”
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