February 19 – European governing body UEFA have extended another of their Champions League sponsorship deals, this time with Gazprom for the 2018-2021 cycle. The Russian energy firm is the fifth sponsor to renew their deal.
The Champions League sponsorship rights are sold by TEAM Marketing and remain a highly attractive proposition for brands looking for primetime mid-week European marketing opportunity and increasingly global footprint.
Gazprom first partnered with European club football’s premier competition in 2012. The new agreement also incorporates sponsorship rights for next three editions of the UEFA Super Cup, which pits the winners of the Champions League and the second-tier UEFA Europa League against each other at the start of each new season.
“Gazprom has been a valued partner of the UEFA Champions League since we joined forces in 2012, and we are delighted that we will be continuing our relationship for another three seasons,” said UEFA’s marketing director Guy-Laurent Epstein. “Not only is Gazprom a leader in its field, it also has a long heritage in football. We look forward to developing our relationship as we enter a new UEFA Champions League cycle.”
No value for the deal was released, but the agreement represents the fifth partnership extension for the Champions League’s 2018 to 2021 sponsorship process, following UEFA’s renewals with global payment services provider Mastercard, beer brand Heineken, Japanese carmaker Nissan and soft drinks giant PepsiCo. Spanish banking group Santander signed up as a new partner of the competition.
Gazprom is also the official sponsor of Russia’s Zenit St. Petersburg, Germany’s Schalke 04 and Serbia’s Red Star Belgrade.
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