Brazil’s women win Copa America live on Twitter

April 24 – Brazil’s women continued their dominance of the Copa America with their seventh win in the eighth edition of the CONMEBOL tournament. Brazil’s matches were streamed live on Twitter in a first for a national team tournament.

Brazil secured the 10-team championship with a 3-0 win over Colombia in their final game in the finals group. The Brazilian women scored 31 goals in the seven games on their way to the title, conceding just three.

The Copa America Femenina is played in two group stages with the top four teams qualifying for a final round robin of matches. Hosts Chile, who beat Argentina 4-0 in their last game of the final stage came second overall and with Brazil qualify for the women’s World Cup in France in 2019.

Third-placed Argentina go into a playoff with a team from the CONCACAF region. Brazil also qualify for the Tokyo Olympics, while Chile play a team from the African confederation for a place in the 2020 Games.

The Twitter broadcast partnership with the Brazilian FA (CBF)  saw the Brazil vs Chile reach about 400,000 people live on the social media platform.

The partnership is a first for the CBF and its women’s team. Last month the CBF and Twitter also teamed up to broadcast Brazil’s U-20 game against Mexico in Manaus.

Last year the CBF streamed two senior men’s team friendlies, against Argentina and Australia, with live punditry from both Denilson and Pele. At the time, sponsors Vivo and Itau also opened up their platforms to stream the match.

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