May 16 – Korea’s Hankook Tire has renewed its sponsorship of the UEFA Europa League for a new three-year cycle, taking its association with UEFA’s club tournament through to 2021.
The timing is appropriate as Marseilles face Atlético de Madrid in the final at the Stade de Lyon, France, today, while UEFA’s bigwigs are also meeting with European football stakeholders to discuss their approach to FIFA’s proposed revamping of the international club and national team championship calendar that could have a seismic affect on European football, including the commercial marketplace.
Hankook’s sponsorship of one of the Europa League began in 2012 and today marks its sixth consecutive final as an Official Partner – the longest-running such partnership in the commercial programme.
An anticipated 60 million viewers expected to watch tonight’s 2017/18 final where Hankook will present the Man of the Match Award.
Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “Through the exclusive Hankook back stadium tours and via VIP ticket raffles, Hankook has been able to expand the enjoyment of the UEFA Europa League outside traditional supporter bases, bringing unique benefits to many more people over the course of the past six seasons. We look forward to continuing the strong partnership until 2021 and indeed further into the future.”
Hankook Tire is the fifth Official Partner of the UEFA Europa League for the 2018–21 commercial cycle, following the renewals of Amstel and Enterprise-Rent-A-Car. Kia Motors and Molten have also become an Official Partner and an Official Supplier to the competition respectively.
Han-Jun Kim, president of Hankook Tire Europe, said: “The UEFA Europa League allows us to engage with consumers across our European markets. It makes this partnership an ideal marketing opportunity for Hankook Tire Europe. Therefore, we are happy to announce the prolongation of our sponsorship with the UEFA Europa League for another three years.”
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