May 30 – Maltese-based bookmaker ManBetX has become LaLiga’s official betting partner for Asia in a multi-million Euro three-year deal that will begin with the new season this September.
LaLiga is fast expanding its regional partnerships based on the success of the league in broadcast markets and Spanish teams in European competitions, with the two Madrid teams – Real and Atletico – having won the Champions League and the Europa League this season.
“Asia is one of our fastest growing markets, so this partnership will help us engage once more with millions of Asian LaLiga fans. In fact, due to the exceptional sporting results of LaLiga clubs on the European scene, Spanish football continues to be the ultimate reference worldwide and it is logical that LaLiga partner up with a leading and ambitious brand such as ManBetX,” said Gregory Bolle (pictured 2nd right), head of international marketing at LaLiga.
ManBetX was established in 2007 and currently has 500,000 daily users globally. The LaLiga deal will bring a greater focus on opening up Asian markets.
ManBetX’s spokesperson, Luis Álvarez-Cervela (pictured 2nd left), said: “Our company has become one of the principle betting companies around the world…our deal with LaLiga will help to expand not only the football competition’s brand in Asia, but it will also grow the brand of ManBetX.”
ManBetX has an expanding portfolio of sports team and league sponsorships in Europe. The deal with LaLiga is its most prestigious.
Contact the writer of this story at firstname.lastname@example.org