June 29 – Beach Soccer Worldwide (BSWW) has signed a four-year partnership with streaming platform mycujoo that will see more than 1,500 matches live-streamed between 2018 to 2021.
BSWW is the organiser of the European Beach Soccer League (now called the Euro BS League) and the Pro Beach Soccer Tour, and has been a trailblazer for beach soccer, working closely and organising the Beach Soccer World Cup for FIFA.
Under the agreement, both organisations will promote one another in an effort to reach more fans of beach soccer content worldwide. Beach Soccer reckons it has a 250 million audience while mycujoo’s platform had 35+ million views in 2017.
“mycujoo has streamed beach soccer competitions before, organically, but we are now diving into the discipline headfirst with this partnership,” said Pedro Presa, CEO of mycujoo. “Our vision to support the digitalisation of football is perfectly aligned with Beach Soccer Worldwide objectives to grow the discipline. We believe in the potential for beach soccer to find strong fan support, and mycujoo will help BSWW in extending the reach of their community.”
Getting more visibility of the discipline is crucial for BSWW, both for its international competitions as well as its professional players.
Joan Cusco, BSWW Executive Vice-President, said: “As we already could see in the Euro Winners Cup, the partnership with mycujoo offers a whole new set of possibilities for beach soccer fans, as well as it opens the door to a new live streaming concept for the beach soccer competitions.”
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