Man City builds bridge over troubled water issues with Xylem partnership

July 11 – Manchester City have announced a global multi-year partnership with water technology company Xylem. The company will also partner with Man City’s sister club New York City FC and the Manchester City women’s team.

Xylem will become the club’s Official Water Technology Partner in an agreement that will see them promote awareness about global water challenges and solutions.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Xylem. Manchester City and Xylem share a common commitment to operating in a sustainable and innovative way, whilst enhancing the lives of people in our communities around the world. We are excited to harness the global appeal of football to raise awareness of water challenges and support Xylem’s efforts to tackle these issues.”

Xylem provides various water treatment and monitoring systems designed to return water to the environment. Its products include smart metering, network technologies and advanced infrastructure analytics solutions for water, electric and gas utilities. Its “social investment platform”, Xylem Watermark, partners with global non-profit organisations to provide and protect safe water resources educate about water issues.

Patrick Decker, President and CEO of Xylem, said: “From our first meeting, it was clear that City’s value system was aligned with Xylem’s. Our purpose as a company is to create both economic and social value. We do that every day by bringing solutions to market that solve water needs and challenges, and through our Xylem Watermark program. To partner with a Club that is committed to bringing about positive social change through football is a natural fit. Working with Manchester City, we will extend our reach to their massive fan base and, in doing so, increase our ability to create social value.”

No monetary value was given for the deal.

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