July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.
Dafabet will become the club’s new Main Team Partner starting with the 2018/19 season with its logo the front of the shirts worn in the Premier League and the Fulham FC Women’s team.
As part of the deal, Dafabet will have a package of branding around the club’s Craven Cottage on matchdays as well as across social media and digital channels.
Dimitris Karatzas, CEO at Dafabet, said: “We are delighted to continue our long-lasting presence in the Premier League by partnering with a club full of heritage and tradition.
“While the relationship is in the early stages, our initial discussions with the club’s officials have given me every confidence that we share the same passion for football, we’re looking forward to a fruitful and successful partnership.”
The Philippines-based online gaming company also sponsors Scottish champions Celtic, as well as being the official betting partner of 2015-16 Premier League champions Leicester City, and the Football Association of Wales.
John Cruces, head of sports marketing and sponsorship at Dafabet, said: “Being one of the most recognised Asian brands it was very important to us to continue to be seen in the most watched league in club football, especially seeing more new gaming brands entering football of late.
“We’ll be bringing the highest level of experience to the partnership and will engage with both the club and fans, working towards common goals. It goes without saying we look forward to forming a successful relationship, roll on the new season.”
Dafabet’s Asian presence will similarly help Fulham’s international fan expansion. Casper Stylsvig, chief revenue officer of Fulham, said: “We look forward to enjoying our return to the top flight with Dafabet and working with them to continue to grow the Club’s brand globally.”
No value was given for the sponsorship though industry sources put it at about £3 million per season.
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