July 23 – Premier League club Manchester United have expanded TV channel distribution platforms to streaming services Amazon Fire TV, Apple TV, Roku and Xbox. The club last season launched MUTV on iOS, Android and on the web at MUTV.com.
The additional internet platforms mean that MUTV will be available to viewers without a cable or satellite pay TV subscription. Subscribers to the current MUTV app and web platforms can also access the channel for free on the new platforms using their existing login details.
The focus of the platform expansion is to provide access to MUTV from what the club is saying is “a new demographic of the club’s fanbase in the US and selected countries across Europe, Asia, Australia and Africa.”
Manchester United’s CEO of Media, Phil Lynch, said: “The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides our fans easy access to our award winning on-demand and linear programming, without having to leave their set-top-box environment.”
MUTV is currently broadcasting all the club’s pre-season games and its matches in the International Champions Cup games with AC Milan, Liverpool and Real Madrid, to subscribers.
A press release said that the channel “will soon be adding new on-demand categories including matchday programming and highlights, a library of classic matches, MUFC Original films.” Some content will be available for free.
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