August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.
The partnership – for which no term or value was given – kicks off with the Serie A on August18.
LETOU will be designated the club’s Official Regional Online Gaming Partner, and will have the right to use Inter Milan’s logos and marks in its Asian promotions. It will receive a portfolio of digital assets as well as perimeter boards at the San Siro.
Paul Fox, CEO at LETOU, said: “The club’s great history, their fantastic international fanbase and the fact that Inter is back in the most important European competition, the UEFA Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”
Founded in 2004, LETOU holds gaming licences in Europe and Asia and as part of its CSR work has launched the ‘LETOU Goals for Good’ initiative which aims to work with a wide range of charities supporting those who are disadvantaged.
Last season the online betting firm sponsored Swansea City when they were in the Premier League. It is the association with the biggest competitions and leagues that attracts the company. Inter has been rapidly growing its footprint across Asia and in China, driven by its Chinese owner Suning. The club has launched Inter branded academies across the region as it develops its fanbase club brand recognition.
Giorgio Brambilla, Inter Sales & Partnership Management Director said: “LETOU has become an established brand in the football landscape and we are pleased to welcome such a prestigious and well known partner to our portfolio. Through this partnership they will be able to target millions of Inter fans throughout Asia.”
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