August 13 – Premier League Arsenal have signed a three-year partnership with Egypt’s Banque du Caire, its second official Egyptian partner following an agreement with the country’s Hyde Park Developments.
Banque du Caire will issue co-branded Arsenal credit and debit cards in Egypt while also offering a range of club incentives and benefits including match-day hospitality. The bank will also have access to first-team players and club legends for content and marketing campaigns.
To mark the launch of the partnership Banque du Caire have branded 250+ branches with Arsenal memorabilia and will reward new and existing customers with official Arsenal merchandise.
Tarek Fayed, Chairman and CEO of Banque du Caire, said: “Arsenal is one of the world’s most renowned football clubs, and we are exceptionally proud to be associated with them. They share a number of Banque du Caire’s most important values, especially our unique sense of heritage and history. The partnership is set to be mutually beneficial for both parties as we work together to drive engagement for our clients, staff, and Arsenal fans across our nationwide footprint.”
Egyptian national team midfielder Mohamed Elneny has been an Arsenal player since 2016 and has contributed significantly to Arsenal building a following in Egypt.
Vinai Venkatesham, Arsenal chief commercial officer, said: “We have huge support in Egypt with more than 2.5million followers on Facebook. We look forward to developing some exciting initiatives together for both Arsenal and football fans in Egypt.”
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