August 31 – Infront has picked up the international media rights for the Scottish Professional Football League (SPFL) in a multi-season deal that covers all four leagues, the IRN-BRU Cup and the Betfred Cup.
The announcement comes ahead of the SPFL’s showpiece Old Firm derby this week between Celtic and Rangers.
Stephan Herth, Infront Senior Vice President Football, emphasising the opportunity to build the international profile of the Scottish leagues, said: “The SPFL has its own unique legacy. As the second-oldest league in the world, it has welcomed many top players and managers over the past few decades. That history will almost certainly be added to for the next seasons.”
The SPFL has taken steps to push its brand globally and recently opened an office in London, England. The media distribution is key to attracting international interest in a league that boasts it attracted “nearly five million fans to the 2017/18 season’s matches. This means that the League is the best-supported major league in European football per capita of the population.”
Neil Doncaster, SPFL chief executive, said: “Infront are a highly respected and experienced global rights agency. They emerged from a number of different companies each of which were keen to represent us overseas. We will be working with Infront over the coming weeks to agree deals in those territories where SPFL football is not currently shown.”
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