September 11 – Blockchain platform Socios.com have become Paris Saint-Germain’s Official Branded Cryptocurrency Partner and will work alongside the club to develop a blockchain strategy that the company says will bring in the next generation of fan engagement programmes.
At the core of the Socios proposition is a tokenised voting platform driven by blockchain technology. Fans buy into the cryptocurrency (Fan Tokenisation Offering – FTO), giving them branded club tokens and an elite fan status via unique rewards and experiences associated. At the centre of these privileges are voting rights in certain club decisions.
The Paris Saint-Germain fan token will be listed on the Socios.com platform and will allow fans to engage with the club through mobile voting and polling platforms. Token transactions will be fully digital, secure, transparent and connected to the fan experience.
Detail of voting rights and what fans will be able to vote on have yet to be released, but PSG and Socios say that the partnership is part of a broader strategy to integrate blockchain technology to enhance the club’s relationship with fans and business operations.
Marc Armstrong, chief partnership officer of Paris Saint-Germain said, “Always at the forefront of digital innovation, Paris Saint-Germain is determined to leverage the opportunities that cryptocurrency can provide. This revolutionary technology will have an important impact on the Club’s overall business strategy and the way we engage with our fanbase.
PSG is the first European club to commit to Socios’ blockchain platform. Alexandre Dreyfus, founder & CEO of Socios.com, said: “We are delighted and very proud to have signed Paris Saint-Germain as our first club to work on the evolution of its fan engagement strategy through the Socios.com blockchain platform. As well as being a leader on the football pitch, Paris Saint-Germain is also a digital pioneer and this demonstrates its leadership in innovation. We admire the club’s vision in being the first club in world football to adopt this new technology and set a new standard in fan engagement.”
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