October 26 – UEFA has gone to market with a new set of sponsorship categories for its Women’s Football properties for the 2018-2021 cycle.
The competitions include the European Women’s Championship 2021, Women’s Champions League Final 2019-2021, European Women’s Under-17 Championship 2019-2021, UEFA European Women’s Under-19 Championship 2019-2021, UEFA Women’s Futsal Championship 2019 and 2021, and the Together #WePlayStrong global marketing platform.
UEFA unbundled its women’s competition rights from its men’s competitions for the 2018-21 cycle of women’s competitions and has already issued a number of sponsor tenders including match ball and lifestyle partners. Sponsorship is being handled by the TRM agency.
The new sponsor categories available are:
- Streaming Services
- Personal Care
- Office Equipment
- Store-Based Retailing
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