November 26 – Manchester City, generally a first-mover wherever digital touches football, has signed a global multi-year partnership with Acronis, who will become the club’s Official Data Backup and Storage Partner.
Acronis will work with the club to develop its data storage capabilities. No value was given for the partnership.
As part of the agreement, Manchester City will work with the Acronis Foundation globally. The foundation provides “equitable education” around the world through building schools in developing countries.
Damian Willoughby, senior vice president of partnerships at City Football Group, said: “A football club like Manchester City has a huge volume of data – covering everything from our players and fans to the day to day operation of our business – and we are excited to leverage Acronis’ expertise to enhance our data storage and backup functions. Acronis shares City’s passion for innovation and utilising the latest technologies and we look forward to working with them as our partnership progresses.”
Acronis was founded in Singapore in 2003 and incorporated in Switzerland in 2008. It provides hybrid cloud storage and enterprise file sync and share solutions, as well as use of AI technology. It works with 5 million consumers and over 500,000 businesses in 145 countries.
John Zanni, president of Acronis, said: “At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for high-pressure, digitally intensive environment. We are proud to partner with this great club and look forward to our joint projects in the future. We are confident this partnership will benefit Manchester City, Acronis, and all our partners and customers.”
Pictured left to right are: Serguei Beloussov, founder and CEO of Acronis, Paul Dickov, Manchester City legend, and Olivier Turkel, City Football Group MENA regional director.
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