November 27 – Premier League Liverpool has added global business communications provider Mitel, already a partner of club owner Fenway Sports Group’s Boston Red Sox major league baseball team in the US, as the club’s Official Global Unified Communications Partner.
Mitel will introduce cloud-based communication and collaboration solutions at Liverpool enabling supporters to quickly and securely connect with the club on any device through voice calls and online.
Mitel’s technology reduces call queuing times and response times and creates a more efficient and seamless supporter experience.
Billy Hogan, managing director and chief commercial officer, Liverpool said: “We are always looking for ways to enhance the experience that we provide to our supporters. With Mitel’s expertise, we will upgrade our technology and improve the speed and quality of our service. In addition, we will have the ability to introduce new channels and intelligent fan self-service capabilities. Ultimately, the partnership with Mitel will enable us to simplify fan journeys and create seamless interactions.”
Jeremy Butt, senior vice president, international, at Mitel, said: “Highly competitive organisations like Liverpool Football Club understand the importance of building all aspects of performance into their game plans, including the key role that communications and collaboration play on and off the pitch.
“Mitel is honoured to partner with LFC and deliver cloud services that will help elevate its Club operations, increase staff productivity and support fan engagement.”
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