SPORTS LAW AT THE CROSSROADS

Deloitte agrees USSF deal with focus on SheBelieves programme

February 8 – The U.S. Soccer Federation (USSF) has signed Deloitte as its Official Professional Services Provider and Foundational Sponsor of SheBelieves.

The deal begins with the 2019 season will run until the end of 2021. Deloitte will be the title sponsor of the second annual U.S. Soccer SheBelieves Summit, which will take place on Saturday, March 9 at Nike’s Headquarters in New York City.

The SheBelieves Summit will showcase leading women in in sports as well as from the business, technology, entertainment sectors. The summit takes place the the day after International Women’s Day. As part of its commitment from 2020, “select, qualified candidates from the SheBelieves Summit will have the opportunity to interview for an opportunity with a Deloitte internship program.”

“Deloitte is dedicated to fostering an inclusive culture in the workplace and more broadly in communities, and is thrilled to see SheBelieves move that mission forward. We look forward to supporting not only the upcoming SheBelieves Cup, but also the SheBelieves Summit—helping to elevate the conversation around female leadership and empowerment.” said Cathy Engelbert, chief executive officer of Deloitte.

SheBelieves was created by the U.S. Soccer and Women’s National Team players to inspire and encourage girls and women of all ages to accomplish their goals and dreams. The campaign was originally launched in the run-up to the 2015 FIFA Women’s World Cup but has since evolved into a powerful message of empowerment across the US.

“As our U.S. Women’s National Team continues to gear up for the 2019 FIFA Women’s World Cup, we are excited to develop this relationship with an organization that is so dedicated to women’s empowerment,” said U.S. Women’s National Team head coach Jill Ellis, “We are certain this new sponsorship will be beneficial to all U.S. Soccer programs and the overall development of the sport in the United States.”

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